About Us

Kumuda is a luxury hand-embroidery brand from Lucknow, born from a deep desire to preserve and celebrate India's rich textile heritage by Mrs. Nisha Mital. With a mission to sustain traditional craftsmanship while offering contemporary elegance, Kumuda creates meticulously handcrafted garments that blend time-honored techniques with modern design. The brand’s core values emphasize authenticity, sustainability, and the empowerment of artisans, ensuring fair pay and meaningful work, particularly for women. Kumuda’s vision is to elevate Indian embroidery on the global stage, promising each customer not just a garment, but a cherished piece of India’s cultural legacy, crafted with unparalleled attention to detail and care.

Kumuda's Mission:
Kumuda is dedicated to preserving and revitalizing the rich heritage of Indian embroidery and textile craftsmanship. The brand's mission is to create luxurious, handcrafted garments that resonate with today’s discerning woman while maintaining the authenticity and artistry of traditional techniques. By offering sustainable fashion, Kumuda ensures that each creation not only embodies beauty and elegance but also contributes to the empowerment of artisans and the sustainability of these age-old crafts.

Kumuda's Vision:
Kumuda envisions a future where the art of Indian hand embroidery is celebrated globally, with each piece representing a perfect fusion of tradition and modernity. The brand aims to be a leader in sustainable fashion, where the elegance of old-world craftsmanship meets the demands of contemporary style. By uplifting artisans and promoting fair pay practices, Kumuda strives to create a positive social impact, ensuring that these traditional crafts continue to thrive and be cherished by future generations.

Brand Values:

Kumuda's core values are deeply rooted in authenticity, craftsmanship, and sustainability. The brand is unwavering in its commitment to preserving India’s cultural legacy through purely handmade, meticulous hand-embroidery, created entirely without the use of electricity. This reflects a profound respect for traditional methods and the artisans who carry them forward. Fair pay, artisan empowerment, and sustainable practices are at the heart of Kumuda's operations, ensuring that each garment is crafted with integrity and care, honoring both the artisans and the rich heritage they embody.

 

Brand DNA:
Kumuda’s DNA is a blend of tradition, luxury, and modernity. The brand's identity is defined by its dedication to high-quality craftsmanship, the celebration of Indian cultural heritage, and the creation of garments that embody a modern interpretation of traditional aesthetics. Every Kumuda piece is a work of art, handcrafted with painstaking attention to detail, reflecting the brand's passion for creating timeless, elegant fashion that transcends trends.

Brand Promise:
Kumuda promises to deliver not just garments, but a piece of India’s cultural heritage, meticulously crafted by skilled artisans who are the custodians of ancient techniques. Every Kumuda creation is a testament to the brand's commitment to sustainability, authenticity, and luxury. The brand assures its customers that each piece is made with the utmost care, ensuring that they not only wear a beautiful garment but also become part of a larger narrative of preserving and celebrating India’s rich embroidery traditions.